A different kind of Analytics
&
Growth
Consulting

A Digital Marketing Partner who does not waste time with comission rates and who focuses on growing your business, not necessarily your advertising spend.

ANALYTICS CONSULTING

Are you able to assess your business and customers the right way?

We make sure you don’t miss the big picture with a sophisticated and tailored Analytics implementation. You will clearly see get the insights required to identify opportunities and plan next steps.

PERFORMANCE MARKETING

We build a system where digital marketing channels do not compete but complement each other by highlighting synergies planning accordingly.

We help you identify important moments in your consumer’s lifecycle and build segments for proper audience-led marketing.

CONVERSION RATE OPTIMISATION

We design and deploy Optimisation and Personalisation roadmaps based on A/B Testing to optimise the User Experience of your website and mobile app with the ultimate goal of making an impact on your bottomline.

We make use of your existing tool stack where possible, and guide you in choosing the best vendor when necessary.

LIFECYCLE & E-MAIL AUTOMATION

Are your e-mails going to spam?
Is your open rate too low?
Have you stopped believing in E-Mail Marketing?

Working with a Lifecycle Marketing philosophy, Inbound team manages the most profitable channel in digital marketing with unmatched experience with a vision towards activating your CRM audiences on multiple channels.

SEO CONSULTING

We do not only serve you with a technical optimisation for SEO, but also advise you for Content Marketing and Data Architecture.

Inbound aims to increase your visibility with lasting results based on actions aiming to optimise your visitors experience, both in and out of your website.

VISTIOR & CUSTOMER SEGMENTATION

We use proven Business Intelligence methodologies as well as Machine Learning where possible to create actionable user segments based on a combination of on-site/in-app behaviour and transaction history.

We help you design the right communication strategy for these segments to maximise user satisfaction and impact on your business.

INBOUND PHILOSOPHY

Data-led action plan
We do not start serving you in any other way before validating the Analytics architecture and making it state-of-the-art following a gap analysis. We believe what we do can’t be done without having trust in Data, therefore we give our Analytics Consulting service to all clients.
Not every campaign is the same
We believe every campaign cannot be assessed with the same KPIs. We judge the communication tactics based on what they are meant to achieve and make sure the campaign plan matches your business goals. Using advanced Attribution Modelling techniques, we identify how campaigns perform in today’s multi-device and multi-touchpoint world with the aim of continuously improving ROI of marketing activities.
Segmentation and Targeting
Just because they have the same search query or visited the same product, we know that two people may not have the same intentions. We handle the heavy lifting of business intelligence analyses in order to identify actionable segments and design our campaign plans based on this audience-led foundation.
Synergies between channels
We believe Google Ads, Facebook Ads, E-Mail, Programmatic, On-Site Personalisation and all the other channels work together to build a single user experience. We manage these channels together and assess their impact on your business and towards your targets with a holistic approach.

Us

A unique team with Brand-side, Consulting and Agency experience

İlhan Can Açıkgöz

Customer Success Manager

Ceren Karagül

Customer Success Manager

Belis Akbaş

Head of Digital Marketing

Aydan Deniz Taşkıran

Digital Analytics Consultant

Umut Kafadar

Digital Analytics Consultant

Baran Morbenli

Digital Analytics Junior Consultant

Aylin Demirler

Digital Marketing Analyst

Duygu Uysal

Digital Marketing Analyst

Anıl Türetken

Partner

Can Özçer

Partner

Our Clients

Case of the Month

Integrating offline, ERP and web data, Ayakkabı Dünyası and Inbound increase RoAS on Shopping Campaigns by 193%

Right Here!